Standing out online is less about broadcasting and more about building genuine trust, especially in competitive markets like Southern California. The “maverick” realtors realize that consistent, credible marketing is the edge that keeps them top of mind. From managing listing updates and blog articles to navigating online reputation risks, the STC approach supports agents who prioritize hands-on client representation. STC’s weekly posting of market-relevant content reassures the agent that their online reputation is always strengthening. 

START 3 WEEK TRIAL OF DISCOVERY

I need to learn about you.

I need to gather your branding details.

I need temporary access to your social media accounts & Word Press blog.

I post 3x/week + 2 WordPress blogs, per week, for free.

If you do not want blog posting then it will be 5 posts per week.

REFERENCE

Bob and Cheryl Herrera, owners of Professional Real Estate Services, Marina del Rey. Contact them via Bo*@********yl.com or via Bob-Cheryl.com. I have worked for them since 2015 as a Virtual Assistant.

DEVELOPMENT

WHAT DO YOU DO? Represent buyers or sellers? Specialize in probates, foreclosures, con-current (subsequent) closings, fixers, short-sales, leases, seniors, condos, townhouses, SFRs…etc. Be specific.

WHO IS YOUR AUDIENCE? Age group, first time buyers, land owners, sellers moving up or downsizing, contractors, investors, landlords, neighborhood watch…be specific.

WHY CHOOSE YOU? What makes you the best fit for your audience? What experience, knowledge, or affiliations will your audience benefit from?

SEND: contact details for the posts, slogans for branding, current residential listing addresses that show up sites such as Zillow-Realtor-Homes-Redfin, photos for branding, logos for branding, anything you want to make enhance your online reputation.

CREDIBILITY

LIST YOUR accomplishments, associations, awards, credentials, languages, memberships (like NAR), specialties, knowledge niche. Any unique thing about you.

ACCESS

I will need your username for Instagram, Facebook Business Page, Linkedin, X.com, TikTok and website. Create a temporary password for me.

PLAN of Action

Post can be a carousel/reel/video format of MARKET INSIGHTS (residential sales data) of the city you work in; not a community, or your listings.

It can be a single image post about news such as the $5mill development of San Pedro harbor. The goal is to make you the expert in the cities you sell in.

The post can be a multiple image format about a segment of your expertise you want promoted, or focused on the desirability of the communities you sell in.

Each post takes 45 minutes to 1.5 hours to assemble with your branding, content, and rendering for music-reel-video format.

There is no best or promised time for posting between 6AM to 6PM Monday-Friday. You might prefer 2 post one day and 3 on a different day, for example on Tuesday & Thursday one week, Monday and Wednesday the 2nd week, or on a week-day combo you prefer.

Until further notice, the reels I post can be ‘shared’ to Your-Story, by you, on Facebook.

TEXT & SEND

TEXT (323.397.7000) to set up date & time for you to interview me about the 3-Week Trial.

Email Bob & Cheryl for reference request.

I will prepare an agreement to be signed & dated.

The 3 week trial will begin when you have delivered the items/info/access needed to strengthen your online reputation.

Let’s discuss the merits of standard branding packages or the necessity of customized branding strategies after the 3-Week Trial